For most organisations, the basic unit of information is a document. We use documents to communicate with others, generate ideas, measure progress, make agreements, and much more. The last decade has seen the rise of collaborative document generation, of which Google Docs is probably the most familiar example. However, it’s not universal, and it’s not even fit for purpose for many applications. Adobe seized the high ground in the 1990’s with Acrobat, and PDF is the de-facto standard for universal document sharing and viewing. So how do you collaborate over PDFs with anyone, anywhere? Meet Kami.
Kami is a browser extension which lets you view, highlight, annotate, and collaborate over a fixed base document. You can add text, strikethrough, or basic drawings, merge documents, and add electronic signatures. It’s a simple concept with a solid core feature set, and of course the hard part is making it beautiful, lightning fast, and able to scale. And scale it does – with a small team based in Auckland, they currently service over 1.9m users and are adding roughly 12,000 users per day, mostly in North America, and almost exclusively by referrals.
COO Alliv Samson, CEO Hengjie Wang, CTO Jordan Thoms
Co-founders Hengjie Wang, Jordan Thoms, and Alliv Samson all met when they were students at The University of Auckland (UoA). They wanted to be able to take collaborative notes on their university study material, so they built a tool which they called Notable. With lecture slides on the left, and collaborative notes on the right, they had an MVP. They invited their friends to collaborate, and they soon had 50 users, and then 100, and then 300, and when they integrated into UoA’s homebrew Learning Management System (LMS) Cecil, they became a major fixture in the UoA community. But how to expand beyond that?
The team were accepted into the Velocity 100K Challenge, and met a great set of mentors and investors, many of whom are with them to this day. They took in a small amount of investment. They found the university market really hard work, so they extended their use case from students taking notes, and did a zoom-out pivot to anyone collaborating on documents. Two years later, they’re core market is still education, but they’re now focused on the K-12 sector (primary and secondary schools) in the USA.
Kami has a massive tailwind of environmental factors behind them, especially the rise of the browser as an operating system, and the associated explosive growth of Chromebooks in the education market. K-12 is an investment in the future as well: today’s K-12 students are the workforce of the future. Kami has integrated with Google Drive, as well as popular LMSs Haiku and Canvas. They provide an API which makes it easy to integrate with just about anything. Frictionless integration helps fuel explosive growth.
Their revenue model is easy to understand too – they provide a basic product for free with adverts and nobbled features, which you can upgrade to ad-free with improved collaboration and more features and support for a monthly fee. They offer paid plans for teachers (which include all of the teachers’ students), individual schools, and entire school districts.
Kami took the bold leap from focusing on University of Auckland to focusing on North America. While UoA was an interesting test market, the founders knew that the NZ market is just too small to build up meaningful numbers for a sustainable business.
Their technology stack uses a fairly standard combination of Rails on the back end, Angular on the front end, and infrastructure based on the Google Cloud Platform, with a number of third-party cloud-based services. Everything they do is data driven. Every time a feature is launched, it’s analysed to measure against hypotheses – does it improve usage, retention, and revenue? They use the data to get inside of the heads of users so they can really understand what drives them.
I was blown away that the tech that services 1.9m users is still being managed by only two people, and they’re both cofounders. It reminded me of how when they sold to Facebook, Whatsapp only had 35 engineers managing 450m users. That’s efficient scaling.
The Kami team has just closed an international investment round, combining existing investors (including Flying Kiwi Angels, Sparkbox, NZVIF, as well as a number of local angels), with some new angels and super angels. They had a serendipitous meeting with YCombinator’s Sam Altman and Founders Fund’s Scott Nolan recently, just before their round closed. Like many successful investment encounters, it didn’t start with a pitch, but rather with a conversation. Sam and Scott were super impressed – so much so that they went from “yes” to investment cash in the bank within 48 hours.
New Zealand investors take note: this is the way the professionals do it, rather than taking six months to say “no” as we so often see.
The investment will be used to double down on sales in the US market – more growth with a focus on revenue, and extending the product feature set to support that. Better onboarding and classroom management features should drive a significant uplift in growth. They also plan to expand the engineering team and set up a US-based presence in the next six months or so.
Kami is a great product, and if you haven’t already, you should give it a go.
Run your startup like a science experiment – document your assumptions, validate whether or not they’re true, alter your business parameters (pivot) to incorporate your learnings, repeat until you either achieve product-market fit or run out of resources.
It turns out that startups aren’t the only thing that Lean can be applied to. SuchCrowd provides a lean approach to event planning. Not sure whether there’s a market for melodic death metal in Arrowtown? Before you go and book Lamb of God into the Arrowtown Athenaeum Hall and set up a gig you’re not sure will break even, you can use SuchCrowd to validate your market. The SuchCrowd team calls it Lean Events Theory.
SuchCrowd lets you set up a tentative event, and start selling tickets. If you don’t get to the minimum number of tickets sold by a preset deadline, all of the existing ticketholders get a full refund. Once the event reaches the minimum number of tickets, the event is formally scheduled. The platform provides tools to help people passionate about the event share info about the event increasing the chances of getting to critical mass, and building the artists’ fan base.
It’s worked really well for events like the Popup Kitten Cafe and Startup Weekend Dunedin 2016. In the case of Popup Kitten Café, they reached their minimum number of tickets in only 40 minutes. And Startup Weekend Dunedin 2016 reached critical mass three weeks before the event – that’s two weeks ahead of the predecessor 2015 event. Clearly, it’s working.
You can even A/B test parameters around events like venue, time, ticket price, and so on. Get early engagement before pouring money down the drain marketing a product that the market doesn’t want. Lean. Next on the product line up – SuchCrowd is building a promotion engine which helps anyone with any level of tech savviness to promote their events on social networks and media easily and effectively so that event planners can get quick feedback on whether their event will fly.
SuchCrowd has now run 45 events between Dunedin, Christchurch, and Wellington, with one event also one in the US. They’ll be launching their Aussie platform before the end of August, mainly at the request of Australian bands who have toured NZ and loved the service.
Abbe Hyde, Jake Manning, Tin Htoo Aung
I first met the cofounders Abbe Hyde, Jake Manning, and Tin Htoo Aung at Startup Weekend Dunedin 2015, where they were working on a company to handle online marking of university assignments. During the course of the weekend, they found that it was a busy market and not all that attractive, but the team stuck together and decided to do a “real” startup doing something else. Tin is from Myanmar (formerly Burma), where he was the CEO of a software development company that had built a ticketing system for the challenging Burmese market – challenging because they just didn’t have the infrastructure at the time (reliable Internet, payment gateways, etc) that we take for granted in New Zealand. When they started investigating the ticketing market, they discovered the number one problem shared by people running events was fear of not being able to sell enough tickets to break even. This is especially true of people running events with emerging talent. SuchCrowd was developed to solve this problem that remained unaddressed by any of the existing ticketing platforms.
These guys are lean machines. They currently in a sprint where they have a target of testing 10 hypotheses per day. This is a practice they picked up in Lightning Lab Christchurch, which they attended last year. They really loved the Lab, and strive to recreate accelerator culture in their company every day. Since the end of the Lab the team has tripled in size – they’re up to nine people, whose roles outside of work include being a comedian, two dancers, bass guitarist, and an actor.
They’ve just completed a raise of $150K using the Simmonds Stewart Kiwi KISS documentation that’s been hacked to meet SCIF requirements. That’s a real milestone – the first new investment type to be accepted by SCIF in over a decade. This funding will carry them through to the end of the first quarter 2017, when they’ll be raising a seed round.
If you’re running an event of any kind, and you’re not sure how many people you might be able to get to come, by all means check out SuchCrowd, and if you’re interested in following the antics of this creative team, email Abbe and sign up to their newsletter.
You probably knew that Wellington is a hotbed of game design, and that there are a lot of interesting edtech startups here as well. Gamefroot sits at the fascinating intersection of these two worlds, and they are really taking things to the next level.
Gamefroot makes it easy for anyone to become a game designer. They’ve built a platform which lets anyone make an HTML5 game using a great library of templates and objects, a super-easy Scratch-like scripting language, drag-and-drop construction, and instant publishing to the web, or iOS, Android, or Chrome stores. They have over 110k users from all over the world, and tens of thousands of games on the platform. You can try some of the games out on gamefroot.com, or have a shot at making your own game on make.gamefroot.com. There are some excellent tutorials to get you going. Here’s a 5-minute video which takes you through the process:
The idea for Gamefroot started in 2005 when founder Dan Milward wanted to make games, but didn’t have the programming experience to do so. If you cast your mind back to the dark days of prehistory before the iPhone, you might remember the only real mobile platform was Nokia feature phones with 320x320px resolutions. At the time, there were only about 30 games available for Nokias. They published the first version of Gamefroot on Facebook, and almost instantly there were hundreds of games available. But Nokia in their wisdom pulled the underlying Flash technology from their phones, and that was that. Then in 2007, the first iPhone came out, and Gamefroot had another go at publishing games on iPhones. But Steve Jobs pulled Flash technology from the iOS platform, and that was that.
In addition to Dan Milward, the team includes David Thornycroft, Ben Richards and Stefan Le Minh. Gamefroot resources are designed in partnership with the education sector and normally involves working with teachers and other game designers from the sector. They have some high powered advisors as well, including game reserach fellow Dr Bronwyn Stuckey, Network for Learning’s Pete Hall, NZ e-learning teacher Marianne Malmstrom and the ubiquitous angel investor Trevor Dickinson.
But why should game design be so compelling for educators? The New Zealand curriculum has largely moved past teaching kids facts, and focuses on teaching kids how to learn and integrate that knowledge into their daily lives. This seems to be particularly effective for STEM subjects. In order to design a game to express what you’ve learned in class, you need to know quite a lot about the subject, and you get the bonus of having a game that makes it fun for someone else to learn that subject as well. Oh, and you learn to code as a by-product. As examples, biology teachers have commissioned students to design games to build their own fungi, and English teachers are using Gamefroot to teach kids how to develop text-based games.
There’s a real shortage of teachers capable of teaching these things to kids, which is where Gamefroot’s paradigm of designing a game on a canvas, applying pre-fabricated game mechanics, easy scripting and customisation all within a hosted UI comes into play. The scaffolding process is important in helping people learn how to write games, and mimics the Khan Academy and Hour of Code.
The NZ Council for Educational Research (NZCER) wanted to know if this approach to learning is both cognitively engaging and educationally sound, so they commissioned a study on “Game-coding workshops in New Zealand public libraries” which was published earlier this month. Senior Researcher Rachel Bolstad concludes that Gamefroot inspired kids to want to make their own games or apps to sell, and boosted their interest in a possible future career in game design, coding, or programming. She also identifies the potential for this technology to help redress gender imbalance in this field, as well as supporting more Māori and Pasifika into the field.
Gamefroot is currently pre-revenue, but they’re about to start charging schools for providing classroom-specific tools. It’s a mass-market play, as schools don’t have huge amounts of cash to invest in this area. The USA will be the main target.
They’ve already had a lot of exposure in the USA mainly thanks to teacher word-of-mouth, and have active collaborations going with teachers and education providers in that market.
They also have active collaborations with the game industry, where there’s a critical shortage of game developers. Game design companies are eager to inspire as many kids as possible into the industry, and they see Gamefroot as one vehicle for doing this. And as a kid, what could be more fun than building games using assets from your favourite game designers?
Gamefroot has raised $150k to date from private investors, has had some support from Callaghan Innovation for R&D, and attracted service revenue from companies that want specific games developed. They’re planning on raising a seed round in the near future, specifically targeting investors with experience in the edtech sector that will help them break into the US Market. Their end game is strategic acquisition by a major edtech company or a platform player.
Here’s a great opportunity for you, dear readers: if you design a compelling game on the Gamefroot platform about the NZ startup scene, I’ll offer to feature it on this blog. Have fun!
It’s a tough job being a veterinarian. You can’t really communicate directly with your patients, and their owners are notoriously unreliable in the way they report their pet’s behaviour. Wouldn’t it be great if you could remotely collect data on your patients which showed how much time they spent running around, where they’ve been, when they’ve been resting, scratching, whether they’re eating too much or to little?
Well now you can, with Heyrex, the Wellington developed “Fitbit for pets” that’s exploding onto the world stage.
The Heyrex story begins with big-hearted scientist David Gibson who loved animals, and saw huge inefficiencies with the way animal health treatments were delivered. He believed that using technology it should be possible to detect changes in behaviour which were indicative of health problems a long time before symptoms appeared. With early behavioural detection, animals could avoid unnecessary pain and discomfort, and owners could avoid expensive remedial treatments after the problems had become acute.
By 2011 Gibson had developed a working prototype of Heyrex, based on dongle technology with a monitor station that looked like it came straight out of a 1950’s sci-fi film. But later that year, Gibson passed away from a heart attack.
Current CEO Nathan Lawrence was an early investor at that time, and was helping Gibson out with commercialisation strategy. The Board asked Lawrence to become CEO, and take the company forward. The new team took the concept, stripped it right back, rebuilt it based on 2.4Gb wireless technology with the back-end in the cloud, and started shopping the solution in the US and UK. The Company also did a customer segment pivot – aiming the new HeyrexVet monitoring service at vets rather than pet owners, as vets have existing relationships with pet owners, and the data and analytics are much more valuable to them.
Vets prescribe HeyrexVet monitoring as part of their treatment programmes, as it saves time and enables measuring effectiveness and adjusting treatments. There are several treatment programme modules which can be switched on in the cloud for specific treatment of animals. One such module is cage rest, which is critical to monitor for postoperative recovery. The vet places the wearable on the animal, and data starts flowing in showing how much time the animal is spending in the cage, in easy exercise, or running around. The vet gets an alert if the animal exceeds activity parameters.
Another module is weight management – a surprising 52% of dogs in the US are obese. When a vet puts an animal on a weight management program, the vet uses HeyrexVet to set a diet and exercise regime, using its database of over 4,000 pet foods and its ability to measure the amount of energy the animal is expending. HeyrexVet forecasts the rate at which the animal will gain or lose weight and measures against actual weigh-in data. If the animal isn’t getting enough exercise, Heyrex sends a message to the owner telling them it’s time to go out and exercise.
There are also modules to measure sleep disturbance, scratching relating to allergic reactions or dermatitis. A new heartworm recovery module will save lots of lives – if the nine month heartworm recovery programme is not strictly adhered to, the animal can die.
Research universities love this product – Heyrex currently supports projects in several US states, as well as Massey University closer to home. Most of these universities are using Heyrex to measure the efficacy of new treatment programmes. The University of New South Wales has used Heyrex to monitor tigers in zoos.
Heyrex currently have thousands of units out in the field, mainly in the US. For research clients, they charge $149.95 for the hardware, plus a monthly monitoring fee. For vets, they’re moving to a fixed monthly price based on a set number of units and services, which the vets can on-charge as they like. That’s Fitbit-for-pets-as-a-service. Over the last 12 months, their revenue growth has averaged 50% month-on-month.
The system is designed to provide a healthy return on investment for vets, with additional revenue streams available through product ordering. This helps vets defend their more traditional revenue sources that have been eroded by online pharmacies and bulk stores.
The Veterinary Services industry is significant. In the US alone, there are roughly 75m dogs and a similar number of cats, resulting in annual industry revenues of over USD 58B and growth at 6% per annum.
Currently, the team is small and tight. Along with Nathan, CTO Mark Solly manages the technology side of things while Sales Manager Kim Goldsworthy is leading the charge into North America. They also have four devs, a CFO and an accounts and admin person based in Kārori, but they’re looking to go hard on the USA this year.
They’ve just completed a raise of NZD 816K on Snowball Effect a few months ago, but they’re looking to score another 3m or so with significant input from strategics to fuel international expansion. It’s a hot industry – another player in the animal wearables space with revenues of less than 5m was recently acquired for 117m. The acquirer saw strategic value in the data.
Google’s former CEO Eric Schmidt is famous for saying “We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.” There’s a large untapped market of pets out there who can’t type search queries or use phones. But the pets themselves represent a significant revenue opportunity, and can reveal quite a lot about their owners as well. I imagine when Heyrex gets acquired, it will be all about the data.
Heyrex are looking for additional investment as well as sales staff and developers who are passionate about this industry. Do make contact with them if you’re interested, and help another great New Zealand startup to totally own its category.
Crowdsourced professional post-production for user generated video.
These days, everyone is a videographer. We all have handheld video cameras in our pockets – they’re called smartphones. And while anyone can shoot footage of reasonable quality, turning it into a compelling clip is a specialist skill.
EditMate provides professional video post-production in the cloud, with high quality at a low cost. Why would you stuff about trying to teach yourself to be a video editor to produce a barely passable product, when for a few hundred dollars you could get a professionally produced product? Think of it as UberBLACK for video editing – they have experienced video editors scattered all over the world, just waiting to turn your pile of mpeg into a beautifully crafted clip.
Rachel King and Scott Stratford
EditMate was born when Scott Stratford was working in Sales at a full service video production company. He was regularly approached by potential clients who had their own self-shot footage they wanted turned into beautiful videos at a lower price point than his company could offer. Boston-based cofounder Rachel King was working as a producer and doing small editing jobs on the side, for friends with young startups that were shooting their own content since they couldn’t afford a traditional production company. One day it clicked – there was a significant unmet market need, and an opportunity for a scalable business.
So the two did the only sensible thing in the circumstances. They booked a trip to Bali, and spent the next three months living on the cheap, surfing, scheming, and setting up what was to become EditMate using contract software developers. They launched in January of this year, and have tripled their throughput in five months. Much of the growth comes from repeat business from happy customers.
That might sound a bit glib, but these guys are both lean and smart. The first version of their system is built on WordPress (just like the blog you’re currently reading) – there’s no point in prematurely optimising your infrastructure before your business model is settled. And although the company is registered in New Zealand and was gestated in Bali, the centre of gravity is now firmly in the US. Scott moved to Boston, and is learning as much as he can as quickly as he can about the US market. He’s avoiding the mistake that many Kiwi startups make wasting time in New Zealand learning how to distribute to a market of 4m people, when you could be out in the wide wide world learning how to distribute in markets that are orders of magnitude larger. They’re making sure they have their business model right in the US before expanding to the rest of the world. Big tick.
New Zealand and Australia are still very important to the team though. “Australia is a great market for us – they seem to just ‘get’ the importance of curated user generated content,” says Scott. And a significant chunk of their sales still comes out of Aotearoa.
They haven’t needed to take on any investment – they’re successfully bootstrapping, and if they can keep on tripling every five months, they’ll be delighted with organic growth.
EditMate are focusing on the B2B market. Business models in video production haven’t kept pace with technological progress. For businesses, there’s no real need in many cases to have a professional camera crew come in, and charge an arm and a leg for end-to-end theatre-quality video when you just want an explainer clip to whack onto your home page. While there is some competition in the crowdsourced video market, nearly all of it is aimed at consumers.
Their latest feature is a mobile app which lets you crowdsource the camera work. As an example, if you’re running an event, you can get your participants to install the app, shoot their own video, and it automatically gets uploaded into the cloud where it’s ready for processing by the EditMate crew. Nek minnit, voila, you have a professionally edited record of the event which can be used as a teaser, a promo clip, blog post, and many other uses.
EditMate is a great example of a business that takes away the pain of doing small, infrequent specialist jobs, instantaneously, using the cloud. They’re also a great example of a Kiwi business going global from day one, optimising the right things at the right times.
Back in August 2014, a standout team won the competition at Startup Weekend Education in Wellington, solving an important societal problem – raising the financial literacy of school children. Over the weekend, they built their Minimum Viable Product (MVP), a gaming platform for kids to earn virtual currency (funny money) at school, and then save, invest, trade, loan, borrow, buy virtual goods, and generally learn how to work with money in a safe environment. They validated the riskiest assumptions in their plan, explored partnerships with banks, and brought on their first customers.
Since then, they’ve gone from strength to strength. They went on to win the BNZ Webstock Startup Alley competition in early 2015, launched in New Zealand schools, and are now used by over 7,000 students in nearly 500 classrooms, mostly in NZ, but with a handful overseas.
Even more remarkable is that this growth has been driven mainly by word of mouth and teacher referrals within the school system. They haven’t needed to take in any investment. Other than the $20K prize they won at Webstock, they’ve had no non-revenue cash inputs. They’re currently profitable, and they continue to grow at a good clip.
Banqer lets students earn virtual money through a number of means. The most common method is to get rewarded for completing tasks, doing good deeds, and exhibiting responsible behaviour. For example, if you’re want to be the classroom rubbish monitor, you might have to apply for the job, and then you’ll get paid in virtual currency. Students can spend their virtual money on privileges, such as selecting a movie to watch in the last week of class, preferential classroom seating, or “owning” virtual goods. Some teachers even let kids buy their way out of doing non-critical homework. Students save their money to earn interest, or invest in their classmates’ virtual businesses. How students can earn or spend their virtual currency is entirely at the discretion of the classroom teacher.
In 2016, one of Banqer’s main focus is building partnerships with players in the financial services and allied industries. As an example, working with their partners in the real estate sector, they recently released a real estate module. Students can buy and invest in virtual properties, for which they might need to take out (virtual) mortgages, and then earn rental income to pay off their borrowings. They might need insurance though, in case of a virtual natural disaster like an earthquake or volcano eruption.
Banqer’s revenue model is simple: after a 30-day free trial, students pay $3.50 per term, which drops to $2 if they sign up for multiple terms. They have a retention rate of over 70%.
Banqer have just announced a partnership with Kiwibank, which will cover the costs of Banqer for students whom the subscription fee would present a financial hardship. Good on you, Kiwibank, for helping uplift the financial literacy of those who might need it most.
Kendall Flutey is the inspiring leader who pitched the idea at Startup Weekend, pulled together an all-star team, drove progress, and went on to bootstrap her startup to widespread adoption, profitability, and international expansion over the last year-and-a-half. She has a fascinating back story, which you can learn more about at inner.kiwi. Kendall is a contemporary hero: she received a BCom in accounting and a Masters in Entrepreneurship from Otago, learned to code in the first cohort at Enspiral Dev Academy, cut her chops as a dev at Abletech, and founded her first startup, all before her 25th birthday.
Overseas expansion is squarely on Banqer’s radar in 2016. Due to similarities in the school systems, it will be straightforward to enter the Australian market.
But the big opportunity is the USA. As part of the Webstock prize, Kendall spent some time based at the Kiwi Landing Pad exploring the US market. She learned that financial literacy is more of a focus in high school in the US, and that group is where the real opportunity lies. As it stands, the current Banqer product is designed for primary school students, and it would be difficult to extend the product in a way that both primary and secondary students would find suitable. So much of the focus in the second half of 2016 will be building a new product from the ground up, suitable for high schools.
The past 18 months has been a huge rollercoaster ride for Kendall. Her advice to entrepreneurs?
Entrepreneurship is not a walk in the park. I question what I’m doing all the time. Taking risks and dealing with uncertainty are daily activities, and go hand-in-hand with sleepless nights, self-doubt, stress, foreign situations, pulling yourself out of your comfort zone, fulfilling the expectations of strange audiences, and laying down the train tracks as you’re driving on them. But it’s all worth it when you can see the positive change you’re making in the people around you.
You can help raise the financial literacy of our tamariki in New Zealand, and help the Banqer team by recommending Banqer to anyone you know in the education system. If people learned how to manage money from an early age, our society might be a much happier place.
Cloud-based management software for talent agencies, as beautiful as the models themselves.
Syngency is a cloud-based system for talent, modelling, and acting agencies. It makes it easy to manage their talent pools and market themselves to the industry. It’s a one-stop solution that covers everything from onboarding wannabes to invoicing customers. And it just looks beautiful.
When I’m evaluating investment opportunities for businesses at any stage, the single most important factor is always the same: does the CEO have what it takes to make the business a success? I haven’t met many people who are as effective as Syngency’s CEO Ryan Marshall. He is the very model of a modern startup entrepreneur. First and foremost, he’s always hustling. He loves his industry and his product, and seems to be out there either selling or thinking about how to sell 24 hours a day, working networks, racking up air miles, Skyping at 3am, he just doesn’t seem to know how to stop. He’s intimately familiar with his market, having talked to most of the major players and continually popping up at industry events. He knows his product inside-out because he’s coded most of it himself. He seems to have a sixth sense for opportunity, and isn’t shy to act quickly and seize it.
I first met Ryan at BNZ Startup Alley at Webstock early this year, where Syngency was a finalist. You could say that Startup Alley is the premier startup competition in New Zealand. Syngency didn’t win (that prize was taken out by Startup Weekend alumnus Banqer – more on them in the future) but Syngency still knocked the socks off of the judges. As a result, they won a trip to the Kiwi Landing Pad in San Francisco.
NOTE: BNZ Startup Alley applications for 2016 are open now. It’s a great place to showcase your startup, practice pitching to a big crowd, and kickstart your action plan for the year.
Syngency entered the iiiNNO accelerator in Taiwan a few months later. They were one of two non-Taiwanese companies in the accelerator, and according to iiiNNO’s manager David Kuo, were by far the highest performing company there, and earned the privilege of launching at TechCrunch Asia. While at iiiNNO, Syngency attracted a significant number of clients all over Asia, including the unfortunately named but otherwise awesome ISIS Modelling Agency. They also achieved a key milestone by scoring a local mobile development team. Syngency did a great job of raising the profile of NZ startups in Asia.
From Taiwan, Syngency continued their world tour, and set up a base at Kiwi Landing Pad (KLP) in San Francisco. Ryan now spends a lot of time dashing between New York, Los Angeles, and San Francisco where their key US markets are. KLP has been a great fit for them – see the video below for a synopsis.
Syngency’s target market is big, over $100m in the US and Europe alone. They now have customers in 30 countries, managing the talent profiles of over 40,000 models and actors and they’ll finish up 2015 with over 40x growth since the beginning of the year. Their solution is also easy to take into adjacent markets such as film production and sports.
Currently they’re executing a direct sales strategy and collecting most of their business through referrals from happy customers.
Syngency will be raising investment in early 2016, likely in a trans-pacific mix between New Zealand and California.
Meantime, they’re expanding their dev team in Auckland – they’re looking for a CTO and LAMP devs familiar with the full AWS suite. They’re excited about running a global Kiwi company from New Zealand, and they’d like you to join them!