Nobody likes doing household chores, especially kids. But a team from this year’s Startup Weekend Dunedin has figured out a way to make the allocation and completion of chores fun and rewarding for both kids and their parents, while at the same time bringing families together.
The game is played with physical cards, and works like this: at the beginning of each week, a family holds a game of Job Well Done. There are thee packs of cards: Tasks, Actions, and Rewards. The Tasks pack is pre-loaded with all of the chores that need to be done around the house – vacuuming, sweeping the decks, cleaning the kitchen, etc. Parents have to play too. At the end of the game, each family member has their list of chores that need to be done by the end of the week. Action cards let you do things like swap a task with another family member or receive a reward for a completed task. There’s one Butler Card in the pack which lets the player assign one of their tasks to another player, and they have to do it.
There are two types of rewards – family rewards (“go to the movies together”), and individual rewards (“have an ice cream”). But some of the rewards are actually booby prizes, such as “eat a new kind of vegetable that you’ve never had before”.
In their testing during the weekend, kids loved the game and got the idea immediately, and kids were even able to explain it to other adults.
As in other Startup Weekends, the team formed organically from three people who were all attracted by the idea of a game to motivate kids. It started out as a game to determine pocket money, but after the team got out of the building early on Saturday morning to validate the original idea, they quickly learned that a much bigger pain point for parents was getting kids to do household chores. They also learned from their interviews that any such game should meet these success criteria: consistency, clear expectations, small but meaningful rewards chosen by the child, and that the child should be able to wield some negotiating power. And so the game was born.
There’s a big potential market for this game – in their interviews of 85 parents, 68% of them said they had problems getting their kids to do chores. With 1.1m families in NZ, if the interviewees are a representative sample, that means there are over 750k families in NZ who might be attracted to buy this game. And with 52m families in the English-speaking world, the potential market size is over NZD 1.3b at a unit price of $25. The hard part, of course, is reaching them.
CEO Hannah Sinclair is an occupational therapist by trade, with an interest in motivation and behavioural change. She’s joined on the team by CMO Anna Schmid and Head of Game Design Ivan Mason.
Ivan has a blended family, and says that when faced with conflict over household chores, it can be easier to just disengage and do the chore yourself rather than being the bad guy and coercing kids to do their fair share. The trick, he says, is to have the game impose the rules, which puts everyone on the same footing. Hannah adds that while she doesn’t have any kids herself, she’s looking forward to using the game with her flatmates.
During the weekend, the team designed the game play, outsourced design of the game material to a UK-based designer who produced the goods overnight, printed the game materials for a few prototypes, and put together a Facebook page, a PledgeMe campaign, and a Shopify online store. The PledgeMe campaign has attracted more than $400 in less than 12 hours.
The next step is to get enough games out in the wild to test it properly and improve the game design. They’ll then know whether they are really onto something or not. They’re considering expansion packs, building in virality by adding trading card features, and partnering with organisations like supermarkets for distribution. They could seek investment, but this is a business that could bootstrap.
As for now, they’re immediately looking forward to getting some sleep after “running, running, running” non-stop over the weekend.
“Startup Weekend has restored my faith in humanity,” says Hannah, “I’ve never heard so many people in one place saying ‘I’m here to help'”.
There are lots of Startup Weekends coming up this year around the country. Check out the Startup Weekend NZ web site for details if you’re interested in having a go yourself.
If you have kids and want to improve their participation in household work, do support the team and buy a the Job Well Done game on their PledgeMe page.
I’ll leave you with their pitch deck from the Startup Weekend Dunedin Finale.
It’s convincing, until you look at the From address, view headers, and mouseover the button to discover a bit.ly link
An astonishing proportion of the web server traffic from which you’ve just fetched the page you’re reading now is scriptkiddies attempting to break in through brute-force password attacks. An even bigger problem for high-volume transactional sites like Paypal and Kiwibank is phishing, where attackers email you and lure you into entering your login credentials into a bogus site. The obvious and common solution to this problem is mandatory two-factor authentication (2FA), but it makes for a clunky user experience and is laborious to implement.
Auckland-based ThisData lets site owners take a different approach: continuous authentication. Only ask people to validate their identity if and when there’s a reason to doubt they’re really who they say they are. So for example if I have a usage pattern of logging in from the same city, with the same IP address, on the same browser, using the same cookie set, and do the same again, there’s an extremely good chance I am who I claim to be. On the other hand, if I suddenly log in from a different continent using a different operating system, or through TOR, you might want to double or triple check my credentials.
Pricing starts at $99/month for 500 users, and goes up in usage tiers. They’re considering introducing a free usage tier to get people going. But it’s early days, and they’re still refining the pricing model.
Founder Rich Chetwynd has run the full startup cycle before. After founding educational software company Litmos in his bedroom, building it into an international concern, and selling it to US-based Callidus Software four years later, he decided it was time for a well-deserved break.
“I got bored though,” he says, “I wanted to ride the rocket again”.
So Chetwynd started Revert.io, a cloud backup solution. But very quickly he recognised that backups are the ambulance at the bottom of the cliff, and the much bigger and less well served opportunity was to prevent break-in and data loss in the first place.
He pulled in CTO Nick Malcolm, one of NZ’s top Rails devs (and erstwhile cofounder of 2011 Startup Weekend Wellington legend usnap.us), and the dream team was born. You’d have to call the change from Revert.io to ThisData more of a reboot than a pivot, but it was a definitely the right move.
Chetwynd’s rocket is about to reach orbit. After the reboot in February 2015, they went on to raise $1.2m from a number of local and offshore angels alongside the Punakaiki fund, did a zoom-out pivot from working specifically with Google apps and Salesforce in February of 2016 to bringing this intelligence to any app. They’re now monitoring over 10,000 end users for a variety of customer types, and are about to onboard another 50,000 for their first big enterprise. They’re architected for scale on AWS, and ready to go much, much bigger.
As great as it sounds, they’re not at the stage yet where the solution sells itself. Building your customer base and distribution is always hard work, especially from New Zealand. Chetwynd spends roughly half his time in the US, and the rest of the time running the team from GridAKL.
Their overarching mission is to make the Internet a safer place for everyone. There are hundreds of thousands of insecure apps and sites in the wild. Chetwynd’s asks app and site owners to ask yourselves, how valuable is the data is your app or site protecting, and how adequately are your users protected?
Ask yourselves: how valuable is the data your app or site is protecting, and how adequately are your users protected?
If you’re the owner or investor in a transactional app or web site and your team is not protecting your company against attacks using a solution like ThisData, I’d want to know why.
The bottom line is that you can put on a sad face if you’re a script kiddie or spear phisher, but the rest of us will sleep easier at night.
Legendary seed investor and SoftechVC founder Jeff Clavier looks for companies to invest in that have “three asses”: A smart-ass team with a kick-ass solution in a big-ass market. ThisData are on a steep trajectory, with an all-star team with a simple-to-implement but difficult-to-replicate solution to a highly painful problem in a massive market.
Watch out universe, here comes Rich Chetwynd riding the ThisData rocket.
There are few things more powerful than selfless love. When we are at our lowest points emotionally, receiving a loving gesture from someone, even a stranger, especially a stranger, can be life changing.
Nic Murray and Marie Fitzpatrick are theGood Bitches Baking. They have a very simple recipe for spreading happiness throughout society: bake someone a cake, just when they need it most. Recipients include women in refuges, homeless people in shelters, elderly folk in hospice, and many more. Some of the recipients have never tasted home baking. It sounds almost twee, but the universal appeal of receiving something sweet and made with love when you feel you can’t cope, and helping lift an unfortunate stranger out of a shit situation is extremely compelling. I met these Bitches at TEDx Wellington, where I thought they stole the show. Their idea isn’t only worth spreading, it’s running away with them.
It’s so compelling, that in the last 18 months they’ve set up 10 chapters of Bitches in New Zealand from Whangarei to Invercargill, and have another 18 chapters waiting to form. They’re struggling to cope with demand. They have no plans to expand overseas at this stage, but are happy to share their intellectual property with anyone who wants to take their model global.
The Good Bitches philosophy is based on the simple ideas that “doing something is better than doing nothing”, and that everything turning to shit is not an inevitability. We all have the power within us to positively affect the world around us, and the Good Bitches provide an easy to use template for making people happy.
Doing something is better than doing nothing. Everything turning to shit is not an inevitability.
Nic says, “Baking is something people enjoy doing anyway, it’s not a hardship. There’s a widespread desire in the community to ‘do good things’, but people don’t know where to start – they don’t know if they have permission to do something personal for a stranger.”
Marie adds, “Just doing something leads onto doing other things too. There’s a common story for Bitches: it all starts with a batch of scones, and then they find other needs that they can fill in their community. It gets people thinking about ways they can help others, beyond putting money in a box or even baking.”
The Good Bitches system is designed so that people can do as little or as much as they can fit into their lives. They feel like they’re contributing to their communities, but also to something much bigger. And the connection that Bitches have to each other helps strengthen the community too. When bitches get together, there’s lots of storytelling and heartfelt discussion – shared purpose for a good cause.
They are changing peoples lives – and it’s a virtuous cycle. One Wellington recipient was recovering from domestic violence in a Women’s Refuge, and said that the notion that a stranger cared enough about her to bake her a cake just to cheer her up was life-changing. Since then, she’s become a Bitch herself, and now bakes for others – this has been an important part of her healing process.
They’ve now reached an inflection point where runaway growth is threatening to outstrip their ability to service their community.
“We’re staffed by volunteers, who can only spare a few hours per week each, and sometimes they bite off more than they can chew. In people’s busy lives, especially women juggling careers and whānau, volunteer work can’t always take top priority. As we grow as an organisation helping thousands of Bitches do great things in their communities, we need a professional coordinator or two being paid for their efforts so that this work gets the priority it deserves, and keep up our standards for the quality and timeliness of the support we provide.”
Having a paid coordinator would free up the founders to focus on outreach, growth, and telling the story.
Nic and Marie know all about juggling. They both have full time jobs as project managers. Nic works with ACC and NZTA on young driver safety, and Marie helps organisations to be compliant with the new Health and Safety legislation.
But hiring paid staff requires funding. Their dream is to be sustainably funded through a combination of grants, government funding, private donations, and branded merchandise. Running a social enterprise is tough, even when you’re clearly making as big a difference as the Bitches are.
Marie says, “to some extent, we’ve been making shit up as we go along, but we’re continually lifting our game. The future is really exciting, but to grow and really make the most of this opportunity we’ll need to be strategic, plan carefully, and support our chapters well.”